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Price To Win Services

Pricing is one of the most decisive factors in government contract awards—and one of the most misunderstood. NVS Strategic Solutions provides Price To Win services that help organizations develop competitive, defensible pricing strategies aligned with customer expectations, acquisition strategy, and evaluation criteria.
Our approach ensures pricing is not developed in isolation. We integrate pricing strategy with capture planning and proposal execution so cost, value, and solution messaging work together to support win probability and long-term contract performance.

In government contracting, striking the right balance between being competitive and maintaining profitability is crucial. Price-to-Win (PTW) is a strategic approach that helps you identify the optimal bid price based on market conditions, competitor analysis, and agency expectations. Our Price-to-Win services provide in-depth pricing insights that position your company to submit a winning bid while protecting your margins.

Our Approach

Price To Win at NVS is driven by data, discipline, and realism. We evaluate how the customer is likely to score price, how competitors are positioned, and how different pricing strategies impact overall evaluation outcomes. We work closely with leadership, finance, and proposal teams to assess risk, identify tradeoffs, and avoid pricing decisions that undermine credibility or performance. Throughout the process, we maintain alignment between pricing assumptions, technical solutions, staffing models, and past performance representations. The objective is not to be the lowest price at all costs. The objective is to be the right price to win—one that evaluators trust and contracting officers can justify.
Price-to-Win
We begin by analyzing the competitive landscape, understanding your competitors’ historical pricing strategies, and examining trends within the specific government agency. Our PTW experts also assess the requirements of the solicitation, budget constraints, and cost drivers. This comprehensive analysis enables us to recommend a price range that maximizes your probability of winning (PWIN) while staying within your financial goals
Pricing Strategy
We don’t stop at estimating the optimal price—we help you build a robust pricing strategy that aligns with your solution and value proposition. We collaborate with your team to develop cost models that clearly reflect your solution’s benefits, operational costs, and strategic differentiators. Whether it’s a cost-plus, time-and-materials, or fixed-price contract, our pricing strategy ensures transparency and compliance with government regulations.

How This Improves Win Probability

Effective pricing strengthens the entire proposal. When pricing aligns with customer expectations and is supported by a credible narrative, evaluators gain confidence in both value and execution. By engaging NVS early, organizations avoid last-minute pricing decisions, unsupported assumptions, and internal misalignment—reducing protest risk and improving award outcomes. Price To Win is not a spreadsheet exercise. It is a strategic advantage.

Next Steps

If you are preparing for a competitive procurement or reassessing how your organization approaches pricing, we can help evaluate strategy, identify risk, and develop a pricing approach aligned to how the customer buys. Schedule a consultation to discuss your upcoming opportunity and pricing objectives.
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Marquis Carroll

Security Leader | CMMC Integration and IT Managed Services
Marquis Carroll is an Information Security Leader, Speaker, and Advisor with many years of experience providing security and engineering for startups, enterprises, and consulting firms globally.

Josh Lawton

Global Business Development
Josh Lawton is a seasoned executive and growth strategist with a proven track record of building and scaling organizations across the public and private sectors. With experience spanning startups, global nonprofits, and federal agencies, he brings a rare blend of entrepreneurial drive and enterprise-level execution.
Josh has led international teams, secured public and private funding, coordinated proposal and market research efforts, and supported high-impact initiatives with organizations such as DARPA, the U.S. Department of Veterans Affairs, and global cybersecurity alliance. Known for translating vision into structured growth strategies, he specializes in identifying new markets, forging strategic partnerships, and positioning organizations to expand their global footprint.

Angel Cardon

Capture Manager
Angel Cardon is a capture strategist who transforms complex government opportunities into focused, executable pursuit strategies. Her experience spans federal, state, and local contracting with notable recent wins in emerging technology and research programs, construction, professional services, and major contract vehicles. Known for seeing both the big picture and the details that win, Angel helps clients qualify smarter, sharpen their competitive position, and develop compliant, compelling proposals that rise above the competition.

Tammy Hester

Small Business Liaison and Business Development
Tammy’s background spans both the public and private sectors, where she’s helped organizations identify, pursue, and win federal opportunities by building capacity, leveraging certifications, and navigating procurement systems with confidence. She is known for her hands-on leadership style, authentic relationship-building, and passion for mentoring emerging contractors.

Lauren Leulu, MSL

VP of Operations
Government contracting professional with over a decade of experience leading business development, proposal management, and strategic marketing efforts—supporting successful multimillion- and multibillion-dollar pursuits for agencies including GSA, NIH, and the Departments of the Army, Air Force, and Veterans Affairs.

Natasha Velez

Head of Business Development
Natasha Velez is the Founder and CEO of NVS Strategic Solutions, Inc., a woman-owned small business that empowers organizations to grow, win, and thrive in the government marketplace. With more than two decades of experience spanning federal contracting, financial leadership, proposal management, and executive mentorship, Natasha is known for combining compliance precision with bold growth strategy.
As a Certified Federal Contract Manager (CFCM) and CF APMP professional, Natasha has led and supported over 1,000 federal proposals contributing to more than $1B in contract awards. Her background includes serving as CFO for a $25M+ government contractor, where she directed DCAA/DCMA audit readiness, indirect rate strategy, and pricing for complex RFPs and GWAC/IDIQ pursuits. She understands both the technical and financial mechanics required to compete and scale in GovCon.
Natasha is also a nationally recognized speaker, educator, and co-host of the GovCon Hacks podcast. Through accredited training programs, executive coaching, and hands-on proposal leadership, she has mentored hundreds of small businesses, with a special focus on minority, women-owned, veteran, and disadvantaged entrepreneurs. Her mission is simple: build compliant systems, sharpen strategy, and position companies to win with confidence.”

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